Arm + Hammer and Munchkin came to us looking for a cute spin on the problem of dirty diapers. Our answer was Stinky Face, a commercial leading into a nationwide social media search for “America’s Best Stinky Face”.

Services:
— Campaign strategy
— Campaign creative
— Video production
— Contest design
— Social media
— Shot at Pollution

Deliverables:
— One commercial for web and broadcast
— One features video
— Seed photo content for contest launch