To celebrate the release of @VeganYackAttack’s new cookbook, we partnered with So Delicious to throw a 100-person launch event featuring many of the top plant-based influencers in Los Angeles — helping to generate over a million Instagram + Twitter impressions for the party hashtag #VeganBowlAttack. In addition to hosting and organizing the party, we also filmed and projected a series of explosive recipe videos highlighting the dishes being served and calling out So Delicious ingredients.