Kim Henderson was a single mom from South Carolina with a viral facebook video and a dream of becoming a singer. Cosco Kids was looking for a brand representative to promote their new Scenera NEXT car seat. We brought them together by flying Kim to LA to record a single and shoot her first music video, leading to national media coverage including an appearance on the Steve Harvey Show.
— One music video
— One branded behind the scenes video
— Social media content
— Coordination with PR